Despite his great popularity back in the day, information about the late, great Igbo bard Show Promoter (Nelson Ejinduaka) is as scarce as hens' teeth. All I've been able to unearth is that he was from the city of Orlu in Imo State, spent most of his career in Ikwerreland (near Port Harcourt) and apparently passed on some time in the late '80s. His album Azu Alala (Onyeoma CY Records CYLP 043, 1987) is such an outstanding example of traditional Igbo music that I had to share it!
The title track, "Azu Alala" ("Fish is Scarce & Highly Costly"), concerns an obedient wife and the husband who is oblivious to his family's hardship. A husband gave his wife ten naira to go to the market to buy food for the family. She asked him, "Will ten naira be enough?" but he told her, "Make do with what you have."
She went to the market and spent
N5 on gari (cassava meal) and N5 on yam. The money was gone. There was no money for fish, no money to buy oha leaf (greens) or meat.
The wife came home and didn't know what to do. Her children were crying in hunger, "Please give us food." She went to the kitchen to prepare the food. The children ate, and so did she.
In the meantime her husband was down at the restaurant, drinking and living the life of an onye oriri (man about town). He told his friends, "Come home with me. I gave my wife money to prepare food for us." When they arrived home he called out to her to bring out the food she had cooked. The wife began to cry and presented the pitiful repast she had prepared.The man opened the pot to see that there was no fish, no vegetables and no meat. He jumped up and slapped his wife. She cried, "Ego i nyerem ezughi. The money you gave me was not enough to make soup. I managed with what I had to feed our children. Please don't hit me."
The chorus, "Ogiri k'am, jiri shi ofe, azu alala," means "I made the soup with stock.There is no fish."
Show Promoter & his Group - Azu Alala
In "Onye Ma Ihe Echi Gabu (Tomorrow is Pregnant. Who Knows What it will Be?)" Show Promoter sings, "My brother, who knows what tomorrow will bring? My sister, who knows what tomorrow will bring? Everybody pray to God so it will be good for us." He then proceeds to call out various local notables:
Show Promoter & his Group - Onye Ma Ihe Echi Gabu
"Onwu Ashio (The Death of Ashio)" recounts the tragic fate of a man who died in a traffic accident: "Ka mpkuru obi ya nodi nma (May his heart rest in peace). Anyi sikwa ama nnachi, mu na gi bu kwu nwa nne - a go. (We came from one place, you and I, brothers or relatives).Onwu gburu Ashio (The death that killed Ashio). Ashio a hupu la m laa (Ashio left me behind)."
Show Promoter & his Group - Onwu Ashio
Many thanks to my wife Priscilla for translating the lyrics of Azu Alala. You may download it as a zipped file here.